DreamLight Interactive

PostScript Illustration


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20+ Years of Award-winning Multimedia, 1987-2007

Creating Photo-realistic PostScript Illustrations
of Etonic’s Entire Running Shoe Product Line

Etonic Running Shoe AwardsEtonic Running Shoe PostScript Illustrations Etonic

Product Illustration

Much of the content for this DreamLight Insight was originally published in the following publications:

Step-by-step Electronic Design Techniques
Peachpit Press

FreeHand Package

Illustrator Studio Secrets
IDG Books

Digital Images, A Practical Guide

Step-by-step Electronic Design

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Etonic’s Full Line of Running Shoe IllustrationsFor the introduction of their running shoe product line, Etonic had a typical problem that many manufacturers face with a new product line. The marketing for a new line must be launched well in advance of the actual manufacturing of the products. Etonic had rough prototypes of their line of running shoes but needed more finished images for their sales materials. Prototypes are generally mockups with rough painted parts, etc. They give a rough idea what the final product will look like, but they generally appear unfinished and less polished than the actual products.

This is where DreamLight was brought in. Our goals were to illustrate the product line as if it had already been manufactured and to showcase the technology that goes into these top of the line running shoes. These illustrations would be used for brochures, posters and various other types of sales collateral.

By illustrating these products digitally, we are able to create the entire product line much more easily than could be done traditionally. With traditional airbrush, an entire new set of illustrations would have had to been created.

We hope you enjoy the many tips & tricks of this DreamLight Insight. Subscribe to the DreamLight Electronic Mailing List to be notified of additional issues of DreamLight Insights–behind the scenes explorations of award-winning interactive multimedia & CD-ROM development, graphical user interface & web design and 3D rendering & animation.

If you would like DreamLight to illustrate your entire product line, using PostScript illustration or even 3D illustration, please contact us.


Michael Scaramozzino

Michael Scaramozzino
President and Creative Director

DreamLight Director Talisman
Director Tips & Tricks

Authorized Macromedia Developer

Read Michael Scaramozzino’s LightWave 3D Interview as seen on NewTek.com



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PostScript Techniques


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