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Software Identity Design


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20+ Years of Award-winning Multimedia, 1987-2007

Designing a Major Software Identity for Macromedia FreeHand Including Cover Illustration & Icon Design

FreeHand Software Identity Press & AwardsFreeHand Javelin Thrower Cover Macromedia

FreeHand Software Identity

Much of the content for this DreamLight Insight was originally published in Desktop Publishers’ Design 101 feature, titled Creating FreeHand’s New Identity, as well as the following

Digital Portfolio:
26 Design Portfolios Unzipped
Rockport Publishing

Step-by-step Electronic Design

Computer Artist

This image is available on DreamLight Merchandise!

Cutting Edge
WCVB-TV 5, Boston

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The Javelin Thrower, sure to catch your eye at the software store.
-Chuck Kraemer, The Cutting Edge, WCVB TV5 Boston

This image is available on DreamLight Merchandise!

When the creator of FreeHand, Jim Von Ehr of Altsys/Macromedia, wanted a new identity and illustration for FreeHand’s new packaging, he called DreamLight. Jim was a fan of DreamLight’s work ever since he first saw the widely published Lucid Beginnings, one of our earliest FreeHand illustrations. We had actually created Lucid Beginnings as a test to see just how far we could push FreeHand when it was first released. Jim had a signed original of Lucid Beginnings hanging in his office at Altsys for years.

Now you can step behind the scenes and watch how DreamLight designed the new FreeHand identity from the desktop icons to the cover illustration. We’ll even show you some of our professional tips & tricks for high end PostScript illustration and splash screen & icon design.

We hope you enjoy the many tips & tricks of this DreamLight Insight. Subscribe to the DreamLight Electronic Mailing List to be notified of additional issues of DreamLight Insights--behind the scenes explorations of award-winning interactive multimedia & CD-ROM development, graphical user interface & web design and 3D rendering & animation.

If you would like DreamLight to develop a new software identity for you, or redesign an existing software identity, please contact us.


Michael Scaramozzino

Michael Scaramozzino
President and Creative Director

DreamLight Director Talisman
Director Tips & Tricks

Authorized Macromedia Developer

Read Michael Scaramozzino’s LightWave 3D Interview as seen on NewTek.com



Title, Press & Awards


PostScript Illustration Techniques, Tips & Tricks

Splash Screen and Desktop Icon Design Techniques, Tips & Tricks

BlastOff! The Award-winning 3D Animated Short film by Michael Scaramozzino - Special Edition DVD

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