Software Identity Design

FreeHand Software Identity Much of the content for this DreamLight Insight was originally published in Desktop Publishers’ Design 101 feature, titled Creating FreeHand’s New Identity, as well as the following Digital Portfolio: 26 Design Portfolios Unzipped Rockport Publishing Step-by-step Electronic Design Computer Artist Cutting Edge WCVB-TV 5, Boston Play this Video! ------------------------ QuickTime: Fast Connection QuickTime: Slow Connection ------------------------ Windows: Fast Connection Windows: Slow Connection

Foreword

The Javelin Thrower, sure to catch your eye at the software store.
-Chuck Kraemer, The Cutting Edge, WCVB TV5 Boston

When the creator of FreeHand, Jim Von Ehr of Altsys/Macromedia, wanted a new identity and illustration for FreeHand’s new packaging, he called DreamLight. Jim was a fan of DreamLight’s work ever since he first saw the widely published Lucid Beginnings, one of our earliest FreeHand illustrations. We had actually created Lucid Beginnings as a test to see just how far we could push FreeHand when it was first released. Jim had a signed original of Lucid Beginnings hanging in his office at Altsys for years.

Now you can step behind the scenes and watch how DreamLight designed the new FreeHand identity from the desktop icons to the cover illustration. We’ll even show you some of our professional tips & tricks for high end PostScript illustration and splash screen & icon design.

We hope you enjoy the many tips & tricks of this DreamLight Insight. Subscribe to the DreamLight Electronic Mailing List to be notified of additional issues of DreamLight Insights--behind the scenes explorations of award-winning interactive multimedia & CD-ROM development, graphical user interface & web design and 3D rendering & animation.

If you would like DreamLight to develop a new software identity for you, or redesign an existing software identity, please contact us.

Enjoy, Michael Scaramozzino President and Creative Director

Director Tips & Tricks

Read Michael Scaramozzino’s LightWave 3D Interview/Profile on NewTek.com

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