An Early Award-winning 3D Illustration of a Custom 3D Auto Design for Bose
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“Basically, I needed a miracle!”
- Don Lutkus, Senior Art Director, Bose Corporation
Bose – Back in the early nineties, when 3D computer generated imagery (CGI) was a very young art form, the senior art director of Bose asked for a miracle. DreamLight delivered with 3D spline based modeling & photorealistic 3D rendering to produce an early award-winning 3D illustration. Bose needed a fictional sports car to serve as the centerpiece for an international advertising campaign. Because the campaign was targeted at the automotive industry, the images had to be photorealistic, without looking like any existing automobile from any particular manufacturer. DreamLight designed, modeled and rendered the award-winning DreamLight classic 3D concept sports car completely from scratch. We've been delivering award-winning results for our clients for over a quarter century as this early 3D illustration demonstrates.
This classic DreamLight 3D illustration is available on DreamLight Merchandise!
I’d like to let you know in an “official” way how much I appreciate your hard work, dedication and talent on the recently completed “Bose Car” illustration.
When the concept for this campaign was approved I was faced with what seemed to be an insurmountable challenge... produce a photo-realistic image of a car that is unlike any car on the market today. An image that is absolutely unrecognizable to our target audience: the very knowledgeable automobile manufacturer. In other words, create an image that gives the impression that Bose has designed, manufactured and photographed an actual “Bose Car.”
I was faced with a number of executional approaches: One would be to photograph many different cars and combine them into one image. This approach was flawed because our target audience is so sophisticated that they would certainly recognize a Honda tail light on a Nissan bumper, attached to a Ford body. Another approach would be to create the image using traditional photo-realistic airbrushing. This approach would not be “fluid” enough. It would be very difficult to make last minute changes. Not to mention I was not convinced that we could create an absolutely photo-realistic image with traditional airbrush.
Enter DreamLight. We called you in, and gave you very broad parameters. Create an image of a car unlike any other. And deliver it in four weeks.
This was the first time I had done business with you. I have to admit that I was very apprehensive. Basically, I needed a miracle in a month. And I was putting most of the burden on you.
After I reviewed your first rounds of roughs, I knew I had made the right decision. You took the time to research the styling cues from a number of existing cars. You took these cues and combined them into an image that is very contemporary but very unique.
Throughout the project, you communicated well, you were very flexible and you kept to your estimate. Not to mention you met the outrageous deadline!
The ultimate test of the final image was to show it to a person in my department who is a car buff. Her reaction was just what I was hoping for... “But what kind of car is it?”. It took a few minutes to convince her that it was a computer generated image. And the image is receiving nothing but positive comments throughout the company. Everyone’s question is “But what kind of car is it?” I respond simply. “It’s the Bose car.”
Thank you again for your dedication and talent. I am looking forward to creating the next image in the series with you.
Senior Art Director
BOSE CORPORATION, THE MOUNTAIN, FRAMINGHAM, MA 01701 U.S.A.
MacUser Behind the Scenes How to Article
This project was profiled in our first behind the scenes DreamLight Insight article about the spline modeling process used. This article was the basis of an article that was subsequently published in MacUser magazine.
DreamLight Can Create Award-winning 3D Illustration for You
Whether you need 3D conceptual design, 3D illustration or 3D animation, DreamLight can bring your products or designs to life. DreamLight has been creating award-winning 3D computer graphics for over a quarter century as this early award-winning 3D illustration sample shows.
For more information about 3D Conceptual Design or 3D Illustration or to discuss your particular 3D illustration needs please contact us today!