High Profile Software Identity Design for Macromedia FreeHand, Director & Extreme 3D including Cover Illustration, Icon Design & Splash Screen Design


FreeHand Javelin Thrower DreamLight Classic Vector IllustrationCover Illustration and Mascot Character Design for Macromedia FreeHand

“The Javelin Thrower, sure to catch your eye at the software store.”

Chuck Kraemer, The Cutting Edge, WCVB TV5 Boston

Macromeida Director Cover Design When Macromedia merged with Altsys they acquired the venerable FreeHand software which already had a large following and pre-existing identity. They wanted to integrate FreeHand into their current product line, so they turned to DreamLight to create a new cover illustration and software identity design for the software. Macromedia’s product line included the high profile Director application which sported a bold graphic figure as a mascot on its cover.

Macromedia FreeHand Client Supplied Initial Mockup

The previous version of FreeHand (Aldus FreeHand) had a loose, stylized, purple leaping man on its cover. Macromedia had created a mock-up with the purple leaping man in a layout similar to Director's cover that we could use as a starting point. We designed a new mascot character for FreeHand that retained some of the creativity of the previous FreeHand figure while also showing off FreeHand’s new advanced illustration capabilities. Thus was born the famous Javelin Thrower character design. DreamLight's Javelin Thrower character illustration is also available on merchandise from posters to T-shirts and coffee mugs.

Macromedia FreeHand Software Identity Design & Packaging

In addition to the Javelin Thrower character, Macromedia also used one of DreamLight's Etonic running shoe FreeHand illustrations on the back of the box packaging as well as in a variety of marketing collateral material.


Behind the Scenes Article - Creating FreeHand's New Identity

Desktop Publishers Journal - Scaramozzino - FreeHand's New Identity

Michael Scaramozzino wrote an article that was published in Desktop Publishers Journal – Creating FreeHand's New Identity. The article covers various aspects of the project and includes tips and tricks that were used in the creation of the cover illustration – Javelin Thrower. The article published in Desktop Publishers Journal is based on our original DreamLight Insight, Design 101 – Creating FreeHand’s Software Identity, which includes additional content.


Application Icon Design & Splash Screen Design for Macromedia FreeHand, Director & Extreme 3D

Macromedia FreeHand Splash and Icon Design

We used a similar approach for FreeHand's new icon design by incorporating elements of the new identity while still retaining a similarity with FreeHand’s previous icons. After the success of FreeHand’s new identity, Macromedia had us redesign all the icons for their flagship Macromedia Director as well as design a completely new set of application icons for their brand new Extreme 3D software.

Software Splash & Icon Design - Macromedia Director Icons, Macromedia Extreme 3D Icons

DreamLight wrote the book: Creating a 3D Animated CGI Short. See what we can do for you.

Exhibits & Publications

Awards & Publications - Macromedia Ad - Scaramozzino - How To Make It In Design.

Michael Scaramozzino appeared in ads for Macromedia with his 2D Javelin Thrower and award-winning Bose Auto 3D illustrations that he created in Macromedia software.

Michael Scaramozzino appeared with his DreamLight Classic Javelin Thrower illustration along with other projects on Boston's ABC affiliate TV5's Cutting Edge show in 1995.

DreamLight and many DreamLight projects were also featured on Macromedia's Showcase CD-ROM for years.

Desktop Publishers Journal - Scaramozzino - FreeHand's New Identity

Digital Portfolio: 26 Design Portfolios Unzipped

Netscape 2.0 Book Cover

Step by Step Electronic Design, Japan - Scaramozzino - Portfolio

Computer Artist - Scaramozzino - Macromedia FreeHand