3D Logo Design and Animation for an Opening Logo Animated Lead-in Video Bumper
Above is a short 10 second sample clip of a 3D logo design and animation project. It’s an opening logo animation lead-in video bumper for a podcast that the client was preparing to turn into a video blog.
We began the 3D logo design and animation process by first analyzing the client’s existing 2D logo to identify what elements to retain and what areas to improve. The original logo used the initial letters of the name, ‘H’ and ‘R’, which also implies HR as in Human Resources. The logo also included easily recognizable symbols for pause and play which alludes to the media aspect of the podcast/video blog.
Strengths of Original Logo to Retain
- Stacked H.R. Initials
- Pause & Play Symbols
Weaknesses of Original Logo to Improve
- Low Contrast difficult to read
- Disjointed type stacking
- Poor letter kerning
- Chaotic and weak font selection
- Weak, disconnected symbols
Before moving on to the 3D logo design and animation portion of the project we redesigned the original 2D logo into a new 2D logo building upon the original strengths while improving upon the original weaknesses. This allowed us to create a much stronger logo that was far more readable. We used that 2D logo as a template from which to create a new 3D logo for animation.
Maximize Your Web & Video Impact by Upgrading Your Existing 2D Logo with a New 3D Logo Design and Animation
Whether you need a new 3D logo design and animation or a 2D logo redesign and animation for your next corporate or product video project, DreamLight can deliver. We will work closely with your marketing and advertising team to create 3D animation, 2D animation, 3D special effects and 2D motion graphics that will elevate your sales, marketing or training videos to a whole new level. These videos will magnify your social media marketing for your website, increase the impact of your presentations or wow on TV.