3D Logo Design and Animation for an Opening Logo Animated Lead-in Video Bumper
Above is a short 10 second sample clip of a 3D logo design and animation project. It’s an opening logo animation lead-in video bumper. It was created for a podcast that the client was preparing to turn into a video blog.
Quality: Service: Value:
“Because of Mike’s creativity and technical skill – he created an incredible 3D animation for our podcast brand.”
– David H., Senior Vice President, Keystone Partners
Upgrading the Brand with a 2D Logo Redesign
We began the logo design process by first analyzing the client’s existing 2D logo. This allowed us to identify what elements to retain and what areas to improve. The original logo highlighted the initial letters of the name, ‘H’ and ‘R’. These initials also imply HR as in Human Resources. The logo also included easily recognizable symbols for pause and play. These allude to the media aspect of the podcast/video blog.
Strengths of Original Logo to Retain
- Stacked H.R. Initials
- Pause & Play Symbols
Weaknesses of Original Logo to Improve
- Low Contrast difficult to read
- Disjointed type stacking
- Poor letter kerning
- Chaotic and weak font selection
- Weak, disconnected symbols
Before moving on to the 3D portion of the project we redesigned the original 2D logo. We built upon the original strengths while improving upon the original weaknesses. This allowed us to create a much stronger logo that was far more readable.
We used that new 2D logo design as a template from which to create a new 3D logo model for animation. 3D animation can leverage the additional dimension of depth to provide a greater impact than with 2D animation. We then built the 3D model in Modo and created the 3D animation in LightWave 3D.
Maximize Your Web & Video Impact by Upgrading Your Existing 2D Logo with a New 3D Logo Design and Animation
Do you need a new 2D or 3D logo design and animation for your next corporate or product video? If so, DreamLight can deliver. We will work closely with your marketing and advertising team to create 3D animation, 2D animation, 3D special effects and 2D motion graphics. These elements will elevate your sales, marketing or training videos to a whole new level. The resulting videos will finally magnify your social media marketing, improve your website or increase the impact of your presentations.