3D Product Animation with 2D Motion Graphics

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Freelette – 3D Product Animation with 2D Motion Graphics for Naveh Pharma

One of our international clients, Naveh Pharma, needed a product introduction video for the launch of their new product – Freelette, electric shave balm. DreamLight developed and created a 3D product animation with 2D motion graphics to introduce the product showing the product packaging and highlighting some of the key features and benefits of the product and its use. We used a combination of 2D animated stock photographs along with 3D CGI animation and 2D motion graphics as well as a professional voiceover.

3D Storyboard and Project Development

The client provided us with a rough storyboard in the form of a PowerPoint presentation. We took that starting point and further developed it into a more detailed and developed storyboard. We updated the storyboard as the 3D models were built and 3D scenes were developed throughout the entire process of creating the 3D product animation with 2D motion graphics.

High Resolution 3D Product Illustration Renders

DreamLight can also render high resolution still images of the animated products that are suitable for print reproduction in addition to other digital uses. This is a great way to leverage an animation project across a wide variety of marketing materials for an entire advertising campaign, including web graphics, training materials, broadcast TV commercials, print collateral, print advertisements, trade show graphics and even billboards.

Behind the Scenes LightWave 3D Tutorials

Animating Dripping Liquid with LightWave 3D Hypervoxels

Take a quick peek behind the scenes of the production of this 3D product animation. We’ve posted a short tutorial showing how we created the dripping liquid that was used in the extracts portion of the animation using LightWave 3D’s Hypervoxels.

Trimming a Path through LightWave 3D Fiber FX Tutorial

This Trimming a Path through LightWave 3D Fiber FX Tutorial uses a relatively simple technique of animating an alpha channel over a texture map to animate cutting or trimming a path through FiberFX.

Have DreamLight Create 3D Animation for Your Next Project

Whether you need to demonstrate how your products function, their features and benefits, or you need to convey a complicated process or procedure, DreamLight can work closely with your marketing and product teams to create 3D product animation with 2D motion graphics that will elevate your sales and marketing efforts to a whole new level.

Contact us for more information about 3D Product Animation with 2D Motion Graphics or to explore your specific needs.