This is the first CGI Viral Video Ad – Heads or Tails in a planned series of 3D Animated CGI Viral Video Ads for various industries under our Telebites™ brand. Heads or Tails targets the independent coin dealers across the country. The Telebites series of CGI Viral Video Ads allows us to bring high end 3D CGI animation into the reach of a much broader market of potential clients. Such clients don’t often have large enough budgets available to commission custom 3D CGI animation. The Telebites series of CGI Viral Video Ads allows us to produce high end 3D CGI animated creative content that we may then re-brand for multiple clients to use in their own web and social media marketing. This Telebites CGI Viral Video Ad is available for custom branding and purchase.
Still Renders from the CGI Viral Video Ad – Heads or Tails?
Modo 3D Modeling for CGI Viral Video Ad – Heads or Tails?
We began by created a detailed 3D model of a coin in Modo 902 including custom modeled ridges for the edge reeds. This way even when viewed up close the models would look realistic no matter what edge was seen in profile. The front and back faces could never be seen in profile because they are recessed below the outer edge lip (which was modeled). Therefore a texture map would be sufficient to create the recessed front and back faces.
Read our behind the scenes blog post: How to Create Normal Maps from Photographs. See how we created a custom Filter Forge filter to convert photographs into detailed 3D normal maps that we used to create the surface textures for the front and back faces.
We modeled an iron pot to hold the gold in the outside scene. Most of the plant models are from XFrog’s free plant samples and VizPeople’s free grass samples. We refined some of the models and surface textures for what I needed and created a few additional plant models in Modo such as the clovers.
LightWave 3D Layout for CGI Viral Video Ad – Heads or Tails?
Read our behind the scenes blog post: How to Animate Falling Coins with Bullet Dynamics. This tutorial shows how we used Bullet Dynamics and Motion Designer to animate the falling coins in LightWave 3D 2015.
Read our behind the scenes blog post: How to Animate Waving Plants with Displacements & Gradients. See how we used procedural animated mesh displacements to simulate the subtle breeze rustling the plants. Here is a LightWave 3D forum WIP thread with some posts from the production while the work was still in progress. And see what the real coin experts think about the animation on the Collector’s Universe coin forum.
DreamLight Constellation Network Rendering for CGI Viral Video Ad – Heads or Tails?
We plan to roll these remounting and sequence checking features into a future version of DreamLight Constellation and/or DLI_SNUB-Launcher.