Corporate Logo Design for an Expanding Multi-state Law Firm

When a multi-state law firm with offices in Boston and Atlanta began rapidly expanding they found that they had outgrown their existing corporate logo and branding. They contracted DreamLight to create a new corporate logo design and to update their overall branding to foster further expansion. We began by analyzing their existing logo to identify its strengths and weaknesses. DreamLight then designed a new corporate logo and created a new corporate tag line to anchor their new corporate brand.

DreamLight used an iterative process of design proofs and reviews to hone in on exactly what they wanted. We were able to retain the corporate colors and primary font from the previous logo to maintain a level of continuity as we updated and extended the brand with a new corporate logo. We created a symbol of four individual elements coming together to form a whole. This symbolizes one of their primary areas of expertise which is immigration law. The main symbol also uses negative space to form a plus sign tying the primary partner’s names together. We also created the tag line “Pure Progressive Law” to help communicate their overall corporate values.

After completing the new logo design the client retained DreamLight to extend their overall corporate identity design with a new stationery set including letterhead, business cards, envelopes, etc.

DreamLight can Design a Corporate Logo to Update your Brand for all your Digital Marketing Multimedia Needs

Whether you’re updating your website or marketing campaigns a corporate logo design and branding update may be in order. DreamLight can work with you to identify the strong points of your current logo and branding. We can then work with your marketing team to redesign, update and improve your logo and branding elements to strengthen your overall corporate identity while maintaining a level of continuity.

Contact us for more information about logo design and branding or to explore your specific needs.