3D Product Animation and Process Animation for Astro Pak
Quality: Service: Value:
“Mike has been such a joy to work with. He made the entire process so effortless, from defining the scope, through storyboarding, to implementing feedback. Communication is so key in creative projects where details, if not conveyed properly, can set the project back and fall out of budget. I appreciate his responsiveness and timely status updates. Last, but not least, Mike’s talent is certainly evidenced in the quality of his graphics and animation. I would definitely love to work with him again!”
– Visual Communications Manager, Astro Pak Corporation
Astro Pak Corporation had been using PowerPoint to make marketing presentations but found that it was difficult to properly explain the complicated processes involved. They turned to DreamLight to create product videos with 3D animation of their product and the various processes necessary. We worked with their product engineers to convert their SolidWorks 3D engineering files into a format we could read into modo and LightWave 3D where we cleaned up the 3D data and prepared the models for animation. We then animated the product and used 3D particle simulations to animate the formation of corrosion (rust or rouge) within a cutaway of a water pipe and the cleaning, derouging and passivation of the water pipe while water flows through. We also created a 3D animation of the molecular chelation process where iron oxides become encapsulated and carried away.
High Resolution Still Renders from 3D Animation
DreamLight can also render high resolution still images of the animated products and processes that are suitable for print reproduction in addition to other digital uses. This is a great way to leverage an animation project across a wide variety of marketing materials for an entire advertising campaign, including product videos with 3D animation, web graphics, training materials, broadcast TV commercials, print collateral, print advertisements, trade show graphics, billboards and even custom rendered images for use in PowerPoint presentations.
We subsequently created a custom set of ultra high resolution (40,000 x 15,000 pixels) renders for 3D trade show graphics to be printed on their 20′ trade show display.
Behind The Scenes, How To, Blog Posts
This project was highlighted in recent behind the scenes, how to, blog posts that detailed the process of how to use instances in LightWave 3D to animate rouge/rust crystal growth as well as how to use particle fx in LightWave 3D to animate rouge/rust crystal flow.
DreamLight Can Create Product Videos with 3D Animation of Your Products and Processes
Whether you need to demonstrate how your products function, their features and benefits, or you need to convey a complicated process or procedure, DreamLight can work closely with your marketing and product teams to create product videos with 3D animation and 2D motion graphics that will elevate your sales and marketing efforts to a whole new level.
Contact us for more information about 3D Product Animation with 2D Motion Graphics or to explore your specific needs.